Adeam Spring Summer


Scene: Linda Fargo, Bergdorf Goodman senior vice president of the fashion office and director of women’s fashion and store presentation, about to enter the Adeam Spring Summer 2018 Fashion Show.

The Adeam brand by Japanese designer Hanako Maeda — Hanako was impressed by the Soho area during a trip to Hong Kong, the meeting point between eastern and western culture. She was inspired by the young locals who mixed traditional Chinese dress with new streetwear — “that lead to my exploration of Seventies disco” aiming to bridge cultures in her fashion and encourage people to break away from a homogeneous way of dressing. In an unexpected way Maeda fused Seventies disco with traditional Chinese fashion creating a collection that aims at conveying concepts like optimism, integration, and individuality. In her mind, Studio 54 was where people felt free to express themselves through clothes.


Scene: Jennifer arrived with Linda Fargo. Jennifer Csengody-Novetsky, senior accessories editor at Harper’s Bazaar US and former assistant to Linda Fargo.


Scene: Freddie Leiba, stylist, fashion editor, and creative director.


Scene: Peter Gray, lead hair stylist for Redken/Cutler. He is recognized for his exceptional cutting skills and lightness of touch — Gray established himself in the 90’s as a leading force in the field of creative hair while working with photographers Sølve Sundsbø, Miles Aldridge, and Richard Burbridgh among others. He recently directed the hair runway for Martin Margiela, Junya Watanabe and Hermès. Peter has worked for Vogue, Haper’s Bazaar, and Numero. For the recent Yokohama Hair Renaissance event in Japan, Gray created a hair show of extreme sculptural looks. 


Scene: Ina Maribo. Model break.


Scene: Sophie Rask, model, hair and makeup ready. Natural, flowing, shiny hair by lead hairstylist Peter Gray. Lead makeup artist, Sada Ito for Nars. “This season’s makeup look is 70’s inspired. She’s a fresh and gorgeous girl with bushy brows, tons of lashes, shimmery peachy pink eyes, flushed cheeks, and a nude lip.”


Scene: “The models wore the shade Chrysanthos, metallic gold on their nails. The final touches — gorgeous gold” said Beatrice representing Priti NYC, an organic nail polish company.


Scene: Hyun Ji Shin, model, on the way to wardrobe.


Scene: Guests arriving.





Scene: Guest entering venue at China Blue.


Scene: The audience awaits. Hilary Rhoda American model, wearing light blue dress with black purse on left. She is perhaps best known for her work with the brand Estée Lauder and appearances in the Sports Illustrated Swimsuit Issue. Olivia Culpo American model and beauty queen, who was a Miss Universe from Rhode Island, wearing white shirt and dress with white boots and sunglasses.


Scene: The show begins.


Scene: Rose quartz convertible cowl panel dress. Edward James© runway photo.


Scene: Rose quartz cropped safari shirt and pleated mini wrap skirt.


Scene: Fluid, loose, ample, asymmetric, draped, and airy shapes. Mini and midi lengths.


Scene: A sense of lightness. Beautiful flowing hair.


Scene: White pleated workwear shirt dress. Contrasting fabric panels create an original and sophisticated patchwork. Edward James© runway photo.


Scene: Black pleated twist bustier with black convertible safari shirt dress. Moss pleated twist bustier with elephant tailored skinny trouser.


Scene: Black cropped safari shirt and black convertible cowl panel dress with navy blue open-toe satin ankle-boots. Edward James© runway photo.


Scene: Moss elephant pleated twist gown with gray suede strapped pumps. Edward James© runway photo.


Scene: Back and side view. Rings with colored stones.


Scene: Rose quartz pleated parachute dress with waist tie. Edward James© runway photo.


Scene: Fun on the runway.


Scene: Earrings with colored stones. Materials from the show: silk, organza, chiffon, jacquard, coated fabrics, cotton, jersey, knits, sequins, and satin. Edward James© runway photo.


Scene: Printed parachute scarf tie blouse with floral jacquard mini wrap skirt. Printed slip ruffle tie dress.


Scene: Floral jacquard embroidered cropped bomber jacket. Swarovski crystal embellishment. Edward James© runway photo.


Scene: Midnight blue embroidered panel dress. Swarovski crystal embellishment. Edward James© runway photo.


Scene: Midnight blue scarf tie top, embroidered tie belt, and bias slip dress. Be there, watch the show.


Scene: Guests after the show.






Scene: Models after the show. Maryna Polkanova.


Scene: Ina Maribo, model.


Scene: Makala Johnson, model.


Scene: Rina Fukushi, model, leaving the show and waving goodbye.
A special thank you to Helen Oppenheim, US  Correspondent for Peluquerias Magazine, archivist, blogger, and hair guru, for asking me to collaborate during New York Fashion Week.