The Adeam brand by Japanese designer Hanako Maeda — Hanako was impressed by the Soho area during a trip to Hong Kong, the meeting point between eastern and western culture. She was inspired by the young locals who mixed traditional Chinese dress with new streetwear — “that lead to my exploration of Seventies disco” aiming to bridge cultures in her fashion and encourage people to break away from a homogeneous way of dressing. In an unexpected way Maeda fused Seventies disco with traditional Chinese fashion creating a collection that aims at conveying concepts like optimism, integration, and individuality. In her mind, Studio 54 was where people felt free to express themselves through clothes.
Scene: Peter Gray, lead hair stylist for Redken/Cutler. He is recognized for his exceptional cutting skills and lightness of touch — Gray established himself in the 90’s as a leading force in the field of creative hair while working with photographers Sølve Sundsbø, Miles Aldridge, and Richard Burbridgh among others. He recently directed the hair runway for Martin Margiela, Junya Watanabe and Hermès. Peter has worked for Vogue, Haper’s Bazaar, and Numero. For the recent Yokohama Hair Renaissance event in Japan, Gray created a hair show of extreme sculptural looks.
Scene: Sophie Rask, model, hair and makeup ready. Natural, flowing, shiny hair by lead hairstylist Peter Gray. Lead makeup artist, Sada Ito for Nars. “This season’s makeup look is 70’s inspired. She’s a fresh and gorgeous girl with bushy brows, tons of lashes, shimmery peachy pink eyes, flushed cheeks, and a nude lip.”
Scene: Guest entering venue at China Blue.
Scene: The audience awaits. Hilary Rhoda American model, wearing light blue dress with black purse on left. She is perhaps best known for her work with the brand Estée Lauder and appearances in the Sports Illustrated Swimsuit Issue. Olivia Culpo American model and beauty queen, who was a Miss Universe from Rhode Island, wearing white shirt and dress with white boots and sunglasses.
Scene: Midnight blue scarf tie top, embroidered tie belt, and bias slip dress. Be there, watch the show.
Scene: Rina Fukushi, model, leaving the show and waving goodbye.
A special thank you to Helen Oppenheim, US Correspondent for Peluquerias Magazine, archivist, blogger, and hair guru, for asking me to collaborate during New York Fashion Week.