Happy Spring!

Scene: Jerry Hall and the Easter Rabbit. This image is from my Bloomingdale’s days when I was Fashion Art Director there. As an Art Director one conceives an approach to promote a product, merchandise, or a holiday in this case. Once the concept is established, the Art Director hires the talent to best envision the concept in collaboration, direct the shot, edit the film, and then design the ad. Easter ad, Photographer Mitchell Gray, Models Jerry Hall and the Easter Rabbit, Stylist Joan Robbins Lacey, Art Director Fred J. DeVito. Hope you enjoy this vintage portfolio piece.