{"id":2,"date":"2012-04-03T13:49:44","date_gmt":"2012-04-03T13:49:44","guid":{"rendered":"https:\/\/fredjdevito.com\/streetscene\/?page_id=2"},"modified":"2025-09-20T02:12:33","modified_gmt":"2025-09-20T06:12:33","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/fredjdevito.com\/streetscene\/sample-page\/","title":{"rendered":"About"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Fred J. DeVito<\/strong><\/p>\n

Creative Director
\nStyleCulture Blogger \/ Imagemaker<\/p>\n

Over 25 years experience as a Creative Director in the Advertising and Design profession. Revlon Creative Marketing – Executive Art Director; Bloomingdale\u2019s Advertising – Senior Fashion Art Director, Graphic Designer; Carnegie Hall – Graphic Designer, prior to starting his advertising and design studio. He had the privilege of working on the creative team that conceived the \u2018big brown bag\u2019 when he was graphic designer at Bloomingdale\u2019s. And designed several others shopping bags while he was there. His first week at Revlon, Vogue, where he had also interviewed, contacted him to join them. He stayed at Revlon.<\/p>\n

After leaving Revlon he started his Advertising + Design Studio. The scope of his work \u2014 Integrated marketing communications: advertising, graphics, promotion, and editorial design. The focus \u00a0\u2014\u00a0\u00a0fashion and beauty, complemented with corporate branding and imaging,
\nand non-profit.<\/p>\n

Clients: American Museum of Natural History, Ann Taylor, Bergdorf Goodman, Burson-Marsteller Ad Agency, Clint Eastwood – Tehama, Diane Von Furstenberg, Environmental Advocates, Gap, Grey Ad Agency, Henry Grethel, Hermes, Jordache, Karl Largerfeld, Lucien Lelong Parfums, National Retail Federation, Nine West, MAC Cosmetics, McCann Ad Agency, Maidenform, Marin Media Works, Perry Ellis, SPCA, The Body Shop, World Gold Council, and Zeitlin Optik.<\/p>\n

His advertising campaigns have appeared in: Allure, American Vogue, Bazaar, Chronogram, Cosmopolitan, Elle, Esquire, Flare, French Vogue, GQ, Interview, Italian Vogue, L’Uomo Vogue, Mademoiselle, Menswear Daily, New York Magazine, Self, The Boston Globe, The East Hampton Star, The New York Times and Magazine, The Saratogian, The Wall Street Journal, The Washington Post, W Magazine, Women’s Wear Daily, and Vanity Fair. Inspiring and influencing people\u2019s lives and choices.
\nIndustry publications which featured his work: Art Directors Club Annual, Graphis Annual, Photographis, Print, and Art Direction Magazines.
\nOnline publications: Fashion Maniac, Fashion Reverie, Inside + Out Upstate NY, Italy, Jetset, Red The Luxury Life Magazine, and Spirit and Flesh.<\/p>\n

Art Direction\u00a0+\u00a0Design
\nhttps:\/\/fredjdevito.com<\/a><\/p>\n

Facebook
\nhttps:\/\/www.facebook.com\/profile.php?id=100000271987436<\/a><\/p>\n

Instagram
\nhttps:\/\/www.instagram.com\/?hl=en<\/a><\/p>\n

Linkedin
\nhttps:\/\/www.linkedin.com\/in\/fred-j-devito-71985714\/detail\/recent-activity\/shares\/<\/a><\/p>\n

Tumblr
\n<\/a>http:\/\/fjdv.tumblr.com<\/a><\/p>\n

Twitter
\nhttps:\/\/twitter.com\/fjdv<\/a><\/p>\n

Bluesky
\nhttps:\/\/bsky.app\/profile\/fjdv.bsky.social<\/a><\/p>\n

Specialties<\/strong><\/p>\n

Executive Producer and Editor at Large Red The Luxury Life Magazine.
\nhttps:\/\/fredjdevito.com\/streetscene\/behind-the-velvet-robe\/<\/a><\/p>\n

https:\/\/www.facebook.com\/100000271987436\/videos\/1111736180646812<\/a><\/p>\n

\n

Shopping Bag Beauty Installation
\nhttp:\/\/www.facebook.com\/photo.php?fbid=494272630591799&set=a.272626456089752.74160.100000271987436&type=1&theater<\/a>
\nDebuted at The City Reliquary Museum in Williamsburg, NY and continued to the Art Takes Miami Exhibit, October 2011.<\/p>\n

To World Trade Center: all times<\/em> Photographic and Film Documentary
\nBrooklyn Arts Council Here Was New York,<\/em> 20 photographic images
\nwere exhibited at several galleries and museums in Brooklyn, September 2006. Curator, Kay Turner.<\/p>\n

The New York Times newspaper and website photographic images, September 2008. Journalist, David W. Dunlap.
\nnytimes.com\/slideshow\/2008\/09\/10\/nyregion\/20080910TOWERS_index.html<\/a>
\n
\n<\/a>The video debuted at the Big Screen Plaza in Manhattan.
\nIt was also featured on Chronogram Magazine’s website, September 2011. Editorial Director, Brian K. Mahoney.
\nhttp:\/\/www.youtube.com\/watch?v=jXKO61kxVGI<\/a><\/p>\n

The book To World Trade Center: all times, <\/em>is now in the 9\/11 Memorial Museum’s permanent collection archive, September 2021. Jan Ramirez, Executive Vice President and Chief Curator.<\/p>\n

Adjunct Professor: City University of New York, Marist College Fashion Program, Marymount Manhattan College, Parsons School of Design, and New York University.<\/p>\n

Honors & Awards<\/strong><\/p>\n

Featured and Awarded Advertising Campaigns and Graphic Design Projects in Industry Publications:
\nArt Directors Club Annual, Graphis Annual, Photographis, Print, and Art Direction Magazines.<\/p>\n

DeVito, was a prominent Art Director\/Graphic Designer at Bloomingdale\u2019s under the leadership of visionary Marvin Traub and his team. He created the branding for storewide events from invitations, posters, shopping bags, and ad formats for the now legendary Country Promotions. His TV commercials filmed in the Caribbean for a swimsuit campaign, were seen on all networks, and the first created in-house. He designed and collaborated on several shopping bags including the iconic big brown bag. They are archived<\/span> at the Cooper Hewitt, Smithsonian\u00a0Design Museum. The shopping bags have also been showcased in a few books including Shopping Bag Secrets, Universe Publishing, a division of Rizzoli International Publications, Inc., and The Shopping Bag Portable Art, Crown Publishers, Inc.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fred J. DeVito Creative Director StyleCulture Blogger \/ Imagemaker Over 25 years experience as a Creative Director in the Advertising and Design profession. Revlon Creative Marketing – Executive Art Director; Bloomingdale\u2019s Advertising – Senior Fashion Art Director, Graphic Designer; Carnegie Hall – Graphic Designer, prior to starting his advertising and design studio. He had the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P7Jszn-2","_links":{"self":[{"href":"https:\/\/fredjdevito.com\/streetscene\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fredjdevito.com\/streetscene\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fredjdevito.com\/streetscene\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fredjdevito.com\/streetscene\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fredjdevito.com\/streetscene\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":9,"href":"https:\/\/fredjdevito.com\/streetscene\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":29239,"href":"https:\/\/fredjdevito.com\/streetscene\/wp-json\/wp\/v2\/pages\/2\/revisions\/29239"}],"wp:attachment":[{"href":"https:\/\/fredjdevito.com\/streetscene\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}