Fred J. DeVito
Over 20 years experience as a Creative Director in the Advertising and Design profession. Revlon Creative Marketing – Executive Art Director; Bloomingdale’s Advertising – Senior Fashion Art Director, Graphic Designer; Carnegie Hall – Graphic Designer, prior to starting his advertising and design studio. He had the privilege of working on the creative team that conceived the ‘big brown bag’ when he was graphic designer at Bloomingdale’s. And designed several others shopping bags while he was there. His first week at Revlon, Vogue, where he had also interviewed, contacted him to join them. He stayed at Revlon.
After leaving Revlon he started his Advertising + Design Studio. The scope of his work — Integrated marketing communications: advertising, graphics, promotion, and editorial design. The focus — fashion and beauty, complemented with corporate branding and imaging, and non-profit.
Clients: American Museum of Natural History, Ann Taylor, Bergdorf Goodman, Burson-Marsteller, Clint Eastwood – Tehama, Diane Von Furstenberg, Environmental Advocates, Gap, Grey, Henry Grethel, Hermes, Jordache, Karl Largerfeld, Lucien Lelong Parfums, National Retail Federation, Nine West, MAC Cosmetics, McCann, Maidenform, Marin Media Works, Perry Ellis, SPCA, The Body Shop, World Gold Council, and Zeitlin Optik.
His Advertising campaigns have appeared in: Allure, American Vogue, Bazaar, Chronogram, Cosmopolitan, Elle, Esquire, Flare, French Vogue, GQ, Interview, Italian Vogue, L’Uomo Vogue, Mademoiselle, Menswear Daily, New York Magazine, Self, The Boston Globe, The East Hampton Star, The New York Times and Magazine, The Saratogian, The Wall Street Journal, The Washington Post, W Magazine, Women’s Wear Daily, and Vanity Fair.
Industry publications which featured his work: Art Directors Club Annual, Graphis Annual, Photographis, Print and Art Direction Magazines.
Art Direction + Design
Shopping Bag Beauty Installation
Debuted at The City Reliquary Museum in Williamsburg, NY and continued to the Art Takes Miami Exhibit.
To World Trade Center: all times Photographic and Film Documentary
The video debuted at the Big Screen Plaza in Manhattan, and featured on Chronogram Magazine’s website in September 2011.
The book To World Trade Center: all times, is now in the 9/11 Museum’s permanent collection archive. September 2021
Adjunct Professor: City University of New York, Marist College Fashion Program, Marymount Manhattan College, Parsons The New School for Design, and New York University.
Honors & Awards
Featured and Awarded Advertising Campaigns and Graphic Design Projects in Industry Publications: Art Directors Club Annual, Graphis Annual, Photographis, Print and Art Direction Magazines.
DeVito, as a prominent Art Director/Graphic Designer at Bloomingdale’s, was involved with print and TV advertising, posters, and collateral materials. He designed and collaborated on several shopping bags including the iconic big brown bag.
The Shopping Bag: Portable Art Show exhibited at the Contemporary Arts Museum Houston, Smithsonian Cooper-Hewitt National Design Museum and The Eisner American Museum of Advertising and Design in Chicago, featured some of these bags. They have also been showcased in a few books including Shopping Bag Secrets, Universe Publishing, a division of Rizzoli International Publications, Inc., and The Shopping Bag Portable Art, Crown Publishers, Inc.