
New York Men’s Day’s 25th Anniversary showcase took place at Mercedes-Benz of Manhattan showroom. Presented by title sponsor Project by Informa. The team at AgentryPR presented collections of eight emerging menswear designers to kick off the official CFDA calendar for New York Fashion Week. Designers in the morning session: A. Potts, Avon Anglers, Chelsea Grays, and Peak Lapel. Designers in the afternoon session: Christopher Lowman, Monday Blues Studio, Science Project Company, and WÀNGDA. Project by Informa showed in the morning and afternoon sessions.
Sponsored by Project, a platform for men’s contemporary apparel; Oribe hairstylists; Augment Korea makeup artists; Grimoire NYC skincare; Solgaard luggage; Vogel footwear, Favorite Foreigner Group liquor; and Smart Water water and refreshments. Location Mercedes-Benz of Manhattan. Photojournalist Fred J. DeVito, Imagemaker.
Scene: The WÀNGDA collection explored a refined dialogue blending Eastern and Western sartorial codes. The presentation focused on quiet confidence, intentional design, and fluid draping that evolved the brand’ signature menswear silhouette with quiet power. Founder/Creative Director Wangda Chen’s collection featured fluid, kimono-inspired construction, and softly structured outerwear. The brand continued its focus on abstract minimalism.
Talent for the show: Key Hairstylist Christian Ceja-Compin and team for Oribe; Makeup Artist Michelle Webb and team for Augment Tokyo; Stylist Michael Philouze; Public Relations Seventh House.







Scene: Designer Wangda Chen in cream sweater with models.









Scene: Monday Blues, Studio showcased its signature line, Coffee Couture. Designer and stylist Victoria operates with a distinct focus on precision, raw craftsmanship, and heavy emotional storytelling. The brand is known for reimagining discarded burlap coffee bags into one of a kind, made-to-order couture garments. Their presentation highlighted their innovative use of textures and patterns within the sustainable menswear space. Minimal yet intricate, raw yet refined, singular, and designed to exist as both clothing and memory.
Talent for the show: Key Hairstylist Mandee Tauber and team for Oribe; Key Makeup Artist Michelle Webb, and team for Augment Tokyo, Lead Artist for Augment Tokyo Monique Marquerite; Stylists Victoria, Catherine Xu, Ester Ludovisi, and Saint Claire; Public Relations Susan Blond Group, Inc.











Scene: Ashely Brecken of Oribe styling Alexis Woloschuk’s hair for Modern Blues, Studio.

Scene: A.Potts by Aaron Potts unveiled his collection Artists Gather. The line continued his signature nonbinary, relaxed tailoring, and soft structure. Expressive shapes offered real world ease, comfort, and fluid movement. Comfortable and wearable pieces designed as a working uniform for creative professionals. The presentation featured hand splattered graphic nylon, soft tailoring, and the runway debut of the new Werkshop by A. Potts label. The collection had an inclusive spirit, ease, and real world comfort.
Talent for the show: Key Hairstylist Kien Hoang and team for Oribe; Key Makeup Artist Michelle Webb, and team for Augment Tokyo, Lead Artist for Augment Tokyo Monique Marquerite; Stylists Catrina Henderson and Aaron Potts; Bow Ties and Jewelry Delfina Farias; Utility Bags Jansport; Clutches Pave; Footwear Gola Classics; Public Relations AgentryPR.
















Scene: Designer Aaron Potts and Makeup Artist Monique Marquerite.


Scene: PROJECT by Informa highlighted a preview of brands bound for its Las Vegas event, which included:
Devereux Golf, Goat By James King, Gwop Meet (@gwopmeet), KNOTWTR, Lost My Accent, Monadic, Moshe Yossel, Public Drip, Psyco Bunny, RTA, and Ryoko Rain.
Representing what’s new, now, and next in men’s contemporary apparel, footwear and accessories, This season at PROJECT, two key concepts from the FW26/27 Menswear Buyer’s Guide, Remastered Tradition and Functional Flair, and how brands are responding to changing consumer demands around authenticity, adaptability, and longevity in apparel and accessories. PROJECT by Informa Las Vegas is where domestic and international buyers go to be inspired by higher-end brands, find products from culturally relevant mid-market labels.


Scene: Chelsea Grays’ collection titled Drowning. Founder/Creative Director Chelsea Grays’ presentation featured statement pieces like hand-felted wool blazers and textured outerwear. Her collection explored the emotional weight of survival, transformation, and resilience. Founder/Creative Director Chelsea Grays was inspired by the feeling of being overwhelmed by both personal and societal pressures, the collection transformed vulnerability into a language of strength. Structured outerwear, relaxed tailoring, utilitarian details, and layered silhouettes created a wardrobe that felt protective without becoming rigid. Painterly textures and unexpected proportions softened the collection’s military and utilitarian influences.
Talent for the show: Key Hairstylist Jacob Inocencio and team for Oribe; Key Makeup Artist Michelle Webb, and team for Augment Tokyo; Stylist Curatedbyjake; Footwear Merrell; Public Relations AgentryPR.

Scene: Christopher Lowman presentation Ski Trip. The collection explored a bold design tension by mixing alpine winter sports gear with rugged downtown streetwear. This brand is a luxury fashion brand born in New York City, blending elevated tailoring with contemporary street influence to create a new language of modern American design. Founded/Creative Director Christopher Lowman’s label is grounded in precision, craftsmanship, and emotional storytelling. He began this journey with a vision to reinvent the 1980’s rockstar attitude.
Talent for the show: Key Hairstylist Coby Alcantar and team for Oribe; Key Makeup Artist Michelle Webb, and team for Augment Tokyo; Casting Gale (G Brand Management); Footwear Wolverine; Public Relations Seventh House PR.


Scene: Science Project Company Founder and Creative Director Heginz Janvier’s presentation Chain of Command focused on post-genderism, blending unconventional elements with classic influences to create elegant, minimal menswear. Notable pieces included ruched jackets with harness details, waxed canvas textures, and ruched stripe tops paired with curtain pants. SPC is known for militant minimalism, featuring architectural silhouettes and military inspired streetwear.
Talent for the show: Key Hairstylist Ashley Brecken and team for Oribe; Key Makeup Artist Michelle Webb, and team for Augment Tokyo; Stylist Gerby Janvier; Casting Chad Thompson; Production Lindsay Pauly; Public Relations Brianna Cameron.

Scene: Peak Label’s Co-Founders/Designers Jack Milkes and Ben Stedman debuted a collection titled Breaking Home Ties. The collection serves as an emotional exploration of the transition of leaving home for college. It draws heavily from the imagery of the “prodigal son”. A signature modern take on the preppy revival. It builds a direct dialogue between Ivy League codes and heavy workwear influences. Traditional tailoring with updated, relaxed proportions. Sharp construction, experimental layering, and refined sartorial details. Nostalgic yet current.
Talent for the show: Key Hairstylist Coby Alcantar and team for Oribe; Key Makeup Artist Michelle Webb and team for Augment Tokyo; Casting Gigi Genivia via Lucas and Genivia; Public Relations AgentryPR and Andy Chia Yu.


Scene: Avon Anglers, Designer/Creative Director Patrik Rzepski was inspired by artist Helen Frankenthaler and winter solitude. The collection showcased workwear inspired menswear. The line features practical tailoring and wardrobe workhorses crafted in merino, silk, and cashmere. Practical menswear tailoring and everyday wardrobe staples. It is a small batch contemporary menswear and sportswear brand designed and produced entirely in New York City. The clothing label rooted in a classic, planet conscious lifestyle aesthetic.
Talent for the show: Key Hairstylist Christian Ceja-Compin and team for Oribe; Key Makeup Artist Michelle Webb and team for Augment Tokyo; Casting/Creative consultant Julius Poole; Production Lindsay Pauly; Public Relations Rep Agency.


Scene: Vogel NYC served as a featured footwear sponsor at NYMD. America’s oldest custom shoemaker, crafting fine bespoke footwear and equestrian boots in New York since 1879 during the vibrant Gilded Age. Founded by German immigrant Egidius Vogel, a shoemaker. He set up his first shop in the Wall Street area and quickly gained recognition, crafting equestrian-style boots for New York’s elite—and eventually for the U.S. Olympic Equestrian team. Some even credit him with creating and popularizing what we now know as the modern-day wingtip. The multi-generational family legacy continues to deliver meticulously handcrafted shoes and boots from scratch to fit each unique client.

Thank you so much AgentryPR, especially, Founder/Owner Erin Hawker, President Joe Yang, Vice President Henry Kessler, and the other team members.













































































































































































