NYMD  A.Potts ’23

Scene: A.Potts Fall Winter ’23 collection at New York Men’s Day during New York Fashion Week. The New York based designer, Aaron Potts, delivered a polished and modern collection. Titled Neorascalism, Aaron reimagined lives of “The Little Rascals” as if they were students at Parsons in the early 1990’s, “NeoRascal”. Potts’ signature, oversized genderfluid looks also featured slimmer silhouettes this season.
This collection was grounded in a classic color palette of black, white, and red, full of texture, layers and depth with faux fur.
A Detroit born and raised Brooklynite, Aaron Potts attended Parsons School of Design where he interned with Donna Karan at DKNY. Potts would go on to amass an impressive resume designing for Emanuel Ungaro, Anne Klein, Victoria’s Secret, Escada in Germany, Badgley Mischka, Ellen Tracy, Kaufmanfranco and at Tamara Mellon (co-founder of Jimmy Choo) where he was the design director. With two decades of experience under his belt, Potts felt it was the right time to step out on his own in 2018. The work of fashion legends like Yohji Yamamoto and Rei Kawakubo, as well as pioneering American designer Willi Smith, were some of Potts’ early influences, particularly when it came to volume and silhouette.
Talent for the show: Hair by lead hairstylist Kien Hoang and team for Oribe. The key hair look was natural, windswept with movement. Lead makeup artist Jessica Marisol and team for New York Academy of Makeup AOFMPro. One of the key makeup looks was called City with simple glowy skin. The other was called Outdoors with a matted natural look. Stylists Memsor Kamarake, Shoes Dr. Martens, Legwear Hue, Hats Kangol, Eyewear Kimeze, Custom Belts Delfina Farias, Location Daylight Studios in Hudson Yards, Photos Fred J. DeVito.

Scene: A.Potts lookbook film.

Special thanks to Helen Oppenheim, hair historian,  archivist, and blogger, for asking me to collaborate during Fashion Week.