Scene: Benoît Verdier, co-owner of the luxury Parisian fragrance house EX NIHILO at Bergdorf Goodman. EX NIHILO Presented by Bergdorfs, Powered by Éclat Public Relations. At the press preview the French brand launched 10019 Wonders fragrance which one can customize, exclusively at Bergdorf Goodman. Benoît also featured the Speed Legend fragrance in his presentation and spoke of their other scents.
The event was held in the private lounge on the eighth floor of the store. Verdier spoke about the unconventional luxury brands art, ingredients, and process of making EX NIHILO fragrances.
“We source our ingredients according to the most strict protocols all over the world: from France (Grasse) for our Rose of May Centifolia, Tuscany in Italy for the Iris, and Vanilla Bourbon from Madagascar — the most splendid raw materials in perfumery. We only choose the best quality with no limits of cost. Today we focus on the most demanding sustainability programs, reducing our carbon footprint, exploring bioscience, and promoting social consciousness because we think all these elements are the future of high perfumery.”
Marine Roland, Director of Americas EX NIHILO, spritzed several fragrances on scent strips for our olfactory experience. We encountered the fresh, warm, smokey, and other notes of their perfumes.
EX NIHILO is a Parisian fragrance house founded in 2013 by a young trio from Paris, with other co-owners Sylvie Loday and Olivier Royère. It is an alternative to stereotyped luxury products, inspired by both the creative Avant-Garde and the French spirit of pure refinement.
Scene: Speed Legend was launched as a means of embodying a love of speed and performance in olfactory form. EX NIHILO Speed Legends eau de parfum gets off to a racing start, in part due to the invigorating presence of bergamot before deeper notes of vetiver and tonka bean.
Scene: Admiring the Speed Legend fragrance during the presentation is Daise Bedolla, Freelance Journalist, Harper’s Bazaar, Into the Gloss, The Cut, and Vogue.
Scene: Emily Marx, Bergdorf Goodman Public Relations, and Tatev Poghosyan, EX NIHILO Boutique Manager at Bergdorf Goodman.
Scene: Benoît Verdier introduced the new 10019 Wonders fragrance for men and women exclusively at Bergdorf Goodman which can be personalized. Top notes almond, cinnamon; Heart notes orange blossom, dates, caramel; Base notes cocoa, vanilla, tonka bean, sandalwood.
Scene: 10019 Wonders cap top.
Scene: Benoît Verdier, co-owner and scent aficionado, discussed their luxury fragrances. Experiencing the essence of a scent is Daise Bedolla, Freelance Journalist, Harper’s Bazaar; Into the Gloss; New York Magazine; The Cut; and Vogue.
Scene: Tatev Poghosyan, EX NIHILO Boutique Manager at Bergdorf Goodman; Carrie Wittmer, Senior Features Editor L’OFFICIEL USA Magazine; and Jamie Rosen, Founder Office of the Surface.
Scene: Andrea Rios, Fashion Assistant Esquire Magazine, and Lauren Swanson, Editorial Director NBC Select.
Scene: Jillian Scheinfeld, Founder The Dandy, Creative Copywriter A Million Ads, and Staff Writer DVEIGHT.
Scene: Nelson Sanchez, Sales Counter Manager and NY Business Coordinator, EX NIHILO.
Sene: Tatev Poghosyan, EX NIHILO Boutique Manager, holding the scent sticks as Marine Roland, EX NIHILO Director of Americas, spritzed the various fragrances for all of us to experience.
Scene: Various scents at the press preview.
Scene: Vanes Sacoppes, CEO and Editor in Chief BELLA Magazine; Founder and CEO of BELLA Media Company.
Scene: Janet Mercel, Editor in Chief DVEIGHT Magazine; US Editor A Hotel Life; and Senior Editor, Upstate Woman.
Sene: View from Bergdorfs private lounge of the Grand Army Plaza and Central Park.
Scene: Hanane El Moutii, CEO Éclat Public Relations.
Scene: Jamie Rosen, Founder Office of the Surface.
Scene: Carrie Wittmer, Senior Features Editor L’OFFICIEL USA Magazine.
Sene: Dr. Tara Lalvan, Founder and CEO BEAUTIFECT, and Vanes Sacoppes, CEO and Editor in Chief BELLA Magazine and Founder CEO BELLA Media Company.
Sene: EX NIHILO shopping bags.
Scene: Marine Roland, Director of Americas EX NIHILO, who was an integral part of the presentation and Benoît Verdier, co-owner EX NIHILO.
Scene: Janet Mercel checking in after the presentation. Editor in Chief DVEIGHT Magazine; US Editor A Hotel Life; and Senior Editor, Upstate Woman.
Sene: EX NIHILO Boutique at Bergdorf Goodman.
Sene: Speed Legend packaging.
Scene: 10019 Wonders packaging. 10019 is Bergdorf Goodman’s zip code.
Scene: EX NIHILO 10019 Wonders. A fragrance for men and women.
Scene: Benoît explained the process of creating ones personalized 10019 Wonders fragrance exclusively at Bergdorf Goodman. Using 10019 Wonders as the base he outlined the three raw material choices, rose, orange, and amber to create a fragrance expressly for you.
Scene: The chemistry begins with EX NIHILO’s 10019 Wonders fragrance as a base.
Scene: Amber, the raw material used in this case, was placed into 10019 Wonders fragrance base.
Scene: EX NIHILO 10019 Wonders fragrance base and amber meld into a unique personal scent.
Scene: EX NIHILO Programme De Personnalisation exclusively at Bergdorf Goodman.
Scene: Jamie Rosen, Founder Office of the Surface; Jillian Scheinfeld, Founder The Dandy, Creative Copywriter A Million Ads, and Staff Writer DVEIGHT; and Lauren Swanson, Editorial Director NBC Select.
Scene: EX NIHILO fragrance testers.
Scene: Ric Cobos attending to an inquisitive customer.
Scene: Hanane El Moutii, CEO Éclat Public Relations; Troy Salmans, Digital Coordinator Éclat Public Relations; and Janet Mercel, Editor in Chief DVEIGHT Magazine; US Editor A Hotel Life; and Senior Editor, Upstate Woman.
Scene: Benoît Verdier, co-owner EX NIHILO; Dr. Tara Lalvan, Founder and CEO Beautifect; and Vanes Sacoppes, CEO and Editor in Chief BELLA Magazine and Founder CEO BELLA Media Company.
Scene: EX NIHILO Blue Talisman for men and women is a cutting edge fragrance symbol of an infinite spiritual energy expressed by the subtle freshness of Ginger, softened by abstract Musky and Ambery notes.
EX NIHILO Presented by Bergdorfs, Powered by Éclat Public Relations.