NYMD  A.Potts ’23

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Scene: A.Potts Fall Winter ’23 collection at New York Men’s Day during New York Fashion Week. The New York based designer, Aaron Potts, delivered a polished and modern collection. Titled Neorascalism, Aaron reimagined lives of “The Little Rascals” as if they were students at Parsons in the early 1990’s, “NeoRascal”. Potts’ signature, oversized genderfluid looks also featured slimmer silhouettes this season.
This collection was grounded in a classic color palette of black, white, and red, full of texture, layers and depth with faux fur.
A Detroit born and raised Brooklynite, Aaron Potts attended Parsons School of Design where he interned with Donna Karan at DKNY. Potts would go on to amass an impressive resume designing for Emanuel Ungaro, Anne Klein, Victoria’s Secret, Escada in Germany, Badgley Mischka, Ellen Tracy, Kaufmanfranco and at Tamara Mellon (co-founder of Jimmy Choo) where he was the design director. With two decades of experience under his belt, Potts felt it was the right time to step out on his own in 2018. The work of fashion legends like Yohji Yamamoto and Rei Kawakubo, as well as pioneering American designer Willi Smith, were some of Potts’ early influences, particularly when it came to volume and silhouette.
Talent for the show: Hair by lead hairstylist Kien Hoang and team for Oribe. The key hair look was natural, windswept with movement. Lead makeup artist Jessica Marisol and team for New York Academy of Makeup AOFMPro. One of the key makeup looks was called City with simple glowy skin. The other was called Outdoors with a matted natural look. Stylists Memsor Kamarake, Shoes Dr. Martens, Legwear Hue, Hats Kangol, Eyewear Kimeze, Custom Belts Delfina Farias, Location Daylight Studios in Hudson Yards, Photos Fred J. DeVito.

Scene: A.Potts lookbook film.

Special thanks to Helen Oppenheim, hair historian,  archivist, and blogger, for asking me to collaborate during Fashion Week.






NYFW PH5 ’23

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Scene: PH5 Fall Winter ’23 collection at New York Fashion Week. Designed by Zoe Champion and Wei Lin. The New York based label presentation was titled This Is Not a Jellyfish which imagines life in a plastic filled ocean. Inspired by the idea of a post-apocalyptic life under water addressing climate change. Garments were made with over 90% recycled materials, like viscose and see-through plastics.
80 percent of the ocean remains undiscovered. The environmentally conscious brand imagines what humans might wear when life on earth is no longer tenable and we’re forced to live underwater. “Welcome to PH5’s underwater world. We went deeper underwater, into a world where plastic can be mistaken for otherworldly life forms and a place that we have barely explored is being impacted by us so greatly. We asked ourselves if we had to move to the deep ocean, could we create a new home out of the trash we’ve put down there?”
PH5 co-founder and designer Wei Lin said “the showcase was inspired by her experience as an avid scuba diver, after noticing an unfamiliar figure in the water in one of her dives. I saw what I thought was a white giant mammal floating in the middle of the ocean.” When getting closer she realized it was plastic.
For this presentation they asked their friends and family to collect plastic from their lives for them to use and gave them a second life as crochet bags. Transforming plastic waste.
The models moved with the currents of the ocean while floating their arms. They became alluring sea creatures.
Talent for the show: Hair by lead hairstylist Carly Loura and team for Cutler Salons with products by Redken. The key hair look was a center part with two buns which were worn outside of the veils covering the hair and the face. Lead makeup artist Molly Marie Ganster and team for New York Academy of Makeup. Alluring vibrant eyes showing through the veils with a natural look using NYMUA Cosmetic Pigments in floro, pop, and coyella. Stylists Coke Ho, Shoes Hoka, Photos Fred J. DeVito.

Special thanks to Helen Oppenheim, hair historian,  archivist, and blogger, for asking me to collaborate during Fashion Week.






NYFW House of Aama ’23

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Scene: The House of Aama Fall Winter ’23 collection at New York Fashion Week. Designed by mother and daughter duo Rebecca Henry and Akua Shabaka. The Los Angeles-based fashion house infuses their designs with an exceptional reverence for the past and collective memory. Titled Prelude: Aama Tales, the show explores diasporic family migration patterns from West Africa to the West Indies and the Southern United States through the travels and journey of the folklore Anansi the Spider, who was known for being resourceful and able to adapt to changing environments. They use garments as a means of translating history and transcending time.
Talent for the show: Hair by lead hairstylist Anthony Joseph Hernandez and team for Cutler Salons and Redken. The key hair look was braids on the forehead with a bun in the back adorned with florals. Lead makeup artist Maite Moreira and team for New York Makeup Academy. There were two makeup looks: The Caribbean, a warm natural look with deep eyeliner and deep lip liner with a natural lower lip. And, the Green Party Girl, with natural color and a simple ’60s -’70s vibe, duochrome eyeshadows from jade blue to green with a subtle sheen. Nails by Leanne Woodley and team represented by She Likes Cutie, Florals by Ryan Norville, Stylist Tiffani Williams, Casting Director Dionne Cochrane, Shoes for her Kendall Miles and for him Gola Classics and Dr. Martens, Location Georgia Room at Freehand Hotel New York, Photos by Fred J. DeVito.
Photo above, Sunrise Sleeveless Open-Back Maxi Dress illustrating the House of Aama’s Parable Capsule Collection in collaboration with visual artist Gianni Lee, presenting the body as a canvas with original artwork depicting geometric forms and anthropomorphized floral depictions with human attributes. (House of Aama x Gianni Lee)

Scene: House of Aama Maroon Day Camp Vest and and Capri.

Scene: The Caribbean makeup look, a warm natural look with deep eyeliner and deep lip liner with a natural lower lip.

Scene: House of Aama Natural Button Up and Natural Capri.

Scene: Aja Bodysuit, House of Aama x Gianni Lee Original Aja Print.

Scene: House of Aama Berry Cropped Silk Jacket with Berry High-Waisted Cropped Silk Pants worn by Ms. Goodie Gyal, Sah-say, @sensaysha.

Scene: House of Aama Anancy Paneled Dress.

Scene: The key hair look, a mix of natural soft hair and braids on the forehead with a bun in the back adorned with florals by lead hairstylist Anthony Joseph Hernandez for Cutler Salons and Redken.

Scene: House of Aama Natural Slip Dress.

Scene: House of Aama Black Pinstripe Lace Up Shirt. And, Aja Strapless Open-Back Maxi Dress, House of Aama x Gianni Lee Original Aja Print.

Scene: Aja Strapless Open-Back Maxi Dress, House of Aama x Gianni Lee Original Aja Print.

Scene: House of Aama Patternmaster Trench Coat.

Scene: Night Sky Maxi Dress, House of Aama x Gianni Lee Original Night Sky Print.

Scene: Open-Back Blue Mood Maxi Dress, House of Aama x Gianni Lee Original Blue Mood Print.

Scene: Green Party Girl makeup look with natural color and duochrome eyeshadows from jaded blue to green with a subtle sheen by lead makeup artist Maite Moreira. And, the key hair look, a mix of natural soft hair and braids on the forehead with a bun in the back adorned with florals by lead hairstylist Anthony Joseph Hernandez for Cutler Salons and Redken.

Scene: House of Aama Maroon Day Camp Embroidered Shirt and Capri.

Scene: House of Aama Anansi Men’s Jacket and Capri Jeans with Roots Bucket Hat.

Scene: Deep Turtleneck. House of Aama x Gianni Lee Original Deep Print.

Scene: House of Aama Hush Up Camp T-Shirt and Anansi Maxi Skirt.

Scene: House of Aama Anansi Cardigan Sweater and Capri Jeans.

Scene: House of Aama Corset Denim Jacket.

Scene: The key hair look, a bun in the back adorned with florals with a mix of natural soft hair and braids on the forehead by lead hairstylist Anthony Joseph Hernandez for Cutler Salons and Redken.

Scene: Night Sky Slip Dress, House of Aama x Gianni Lee Original Night Sky Print.

Scene: House of Aama Anancy Paneled Button Down and Black Pinstripe Capris.

Scene: House of Aama Web Lace Crochet Dress.

Scene: House of Aama Blim Blim Dress with ruffles aplenty and a flirtatious sweetheart neckline.

Special thanks to Helen Oppenheim, hair historian,  archivist, and blogger, for asking me to collaborate during Fashion Week.






Red The Luxury Life

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Scene: Red The Luxury Life Magazine. I am thrilled and thankful this magazine featured me in their August 2023 issue. A six spread article about me, Creative Director, StyleCulture Blogger, and Imagemaker; my early work for Almay, Bergdorf Goodman, and Bloomingdale’s; and current work for New York Fashion Week fashion brands Chiara Boni, House of Aama, and Nazranaa for my blog “Street Scene”.

Special thanks to CEO/Founder Sandra Smith-Doghmi and Director of PR/Marketing Ivonne Camacho AbsolutModern.

• Red The Luxury Life Magazine logo.

• Bergdorf Goodman fashion book. On location at Yaddo Mansion, Saratoga Springs, NY. Photographer Erica Lennard, Stylist Mallory Samson, Makeup artist Margret Avery, Hairstylist Trevor Bowden, Production Manager Ken Hobart, Models Charlotte Hammond (Charlotte Morgan) wearing Donna Karan and Stephen Mabry wearing Go Silk, Creative Director Fred J. DeVito, Inc.

• Bloomingdale’s Designer Shirts. Photographer Mitchel Gray, Stylist Joan Robins Lacey (Joan Robins), Models Rene Russo, Anna Anderson, and Jerry Hall, Art Director Fred J. DeVito.
Right, Oscar de la Renta. Photographer Gordon Munro, Stylist James Bosco, Hairstylist Lindy King, Models Valerie Vidal and Kalanie Durdan, Art Director Fred J. DeVito.
Fred J. DeVito at The Fresh Art Exhibition, curated by Debbie Dickinson Gallery. Photo Helen Oppenheim.

• Bloomingdale’s Perry Ellis’s spring collection, inspired by the legendary Twenties, premiered at Bloomingdale’s. Photographer Erica Lennard, Models Eva Voorhees, Lisa Ryall (Elisabeth Halsted), and Esmé Ellen Marshall, Stylist Jill Glover, Hair Stylist Lindy King, Art Director Fred J. DeVito.
Right, Almay Cosmetics on location in L.A. Photographer Patrick Demarchelier, Stylist Sylvie Sabatier, Model Stephanie Seymour wearing Joan Vass, Creative Director Fred J. DeVito, Inc.
“Our home base for this campaign was the Beverly Hills Hotel. After this photo was taken Stephanie and I rode around in this Mercedes pretending we were boyfriend and girlfriend and we had a blast.”

• Bloomingdale’s. Oscar de la Renta cabana wear. Photographer Gordon Munro, Stylist James Bosco, Hair Lindy King, Model Kim Alexis, Art Director Fred J. DeVito.
Right, New York Fashion Week. Designer Chiara Boni, Photo Fred J. DeVito for “Street Scene”, Lead hairstylist Jon Reyman for Aveda, Lead makeup artist Janell Geason for Aveda, On his blog Fred covers personal style on the streets, parties, events, and fashion shows. At Harry King, iconic hairstylist, and legendary model, Nancy C. Donahue’s famed fashion reunion, Fred photographed Helen Oppenheim, hair historian. She liked his photograph from the party and set up a lunch with him. At lunch Helen asked him if he was interested in collaborating with her during NYFW. He said yes. https://www.helenoppenheim.com/

• New York Fashion Week. Designer Shia Gupta Singh of Nazranaa, Photo Fred J. DeVito for “Street Scene”, Lead makeup artist Monique Rinard for Aofm MakeupPro, Lead hairstylist Becca Nielsson for Unite Hair.
Right, Designers Rebecca Henry and Akua Shabaka of House of Aama, Photo Fred J. DeVito for “Street Scene”, Lead hairstylist Anthony Hernandez for Cutler/Redken, Lead makeup artist Maite Moreira for NY Makeup Academy.

• Bloomingdale’s. Anne Klein, Photographer Patrick Demarchelier, Stylist Meryll Shaw-Levenson (Meryll Shaw), Models Gia Marie Carangi and Turkish Angora Cat, Art Director Fred J. DeVito.
Right, A Halston campaign, one of several ads, Photographer Arthur Elgort, Stylist Jill Glover, Hair Lindy King, Models Joan Severance with Tony Spinelli behind the movie camera on the left, Art Director Fred J. DeVito

• Red The Luxury Life Magazine Covers.






NYMD Atelier Cillian ’23

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Scene: Atelier Cillian by designer Stephen Mikhail. The Fall/Winter 2023 collection was presented at New York Men’s Day during New York Fashion Week. Inspired by “Malleus Maleficarum” an ancient 15th century treatise by Heinrich Kramer detailing how to identify and punish witches.
Atelier Cillian made men’s formalwear glamorous. In a forest setting. “Living and lost in the woods” said lead makeup artist Monique Rinard about the direction she was given. And, lead hairstylist Ashley Brecken said the direction for the hair was “feral cat with texture”. Tops were cut asymmetrically, or with slits to expose parts of the chest. There were also sheer shirts and a sheer pair of pants. Pants were fitted and straight, sometimes skin-tight.
Talent for the show: Hair by lead hairstylist Ashley Brecken and team for OribePro.
Lead makeup artist Monique Rinard on behalf of AOFMPro using Desmalogica. Faces were pale, sometimes dark under eyes and grey eyeshadow, some lips were smudged dark and others had a natural look with a pinkish tone. Location Daylight Studios in Hudson Yards, Photos Fred J. DeVito.

Scene: Hairstyling before the presentation.

Scene: Hairstyling before the presentation.

Scene: Hairstyling before the presenation.

Special thanks to Helen Oppenheim, hair historian,  archivist, and blogger, for asking me to collaborate during Fashion Week.